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Laurence Boschetto
Laurence Boschetto (born July 28, 1954) is Senior Advisor to the Interpublic Group. He used to be the CEO and President of Draftfcb, a global advertising agency network.〔("Agency Report 2008," Advertising Age May 5, 2008 )〕 He assumed this role in February, 2009,〔("DraftFCB Changes Leaders," The Wall Street Journal February 6, 2009 )〕 after serving as the president and chief operating officer of Draftfcb since June, 2006.
Earlier in his career, Boschetto was vice president and corporate advertising director at Manufacturers Hanover Trust. From there he served as executive vice president of account services and strategic planning at Edwin Bird Wilson. He was a founding member of Adler Boschetto Peebles, which was acquired by Draft in 1997. Boschetto, a proponent of developing data analytic systems,〔("On the Record: Draftfcb's Laurence Boschetto" Forbes.com December 21, 2010 )〕 then served as the general manager of Draft’s New York office until Draft merged with Foote, Cone & Belding in June, 2006, to form Draftfcb.
==Early life==
A native of Boston, Boschetto received his B.A. (1976) and MBA (1980) from Iona College (New York).
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